Wednesday, November 01, 2006

Building on a sound template

The success, or otherwise, of what you do has to be built on some form of strong foundation or template.

Yesterday's Executive event at the Peebles Hotel Hydro again went really well, despite the relatively small numbers in attendance. However, the workload for the event was much reduced because we were replicating the successful elements of the previous event and spending some time on the bits that could be improved. e.g. We got our signage for the discussion groups and registration laminated so that the cards didn't flop to the side on the tables. Johnathan from the AV company, who is working with us on most of the events, knew exactly what we needed and so his time setting up the event was reduced, Lucy knew exactly what to do and when to do it, and the hotel staff were again brilliant in making sure everything went smoothly.

Different events call for certain tasks to be completed at different stages in the event cycle but generally, when you analyse what you did for one event against another, whether large or small, there is a great deal of commonality. The key skill of the event manager is to adapt the successful template to meet each client's individual needs.

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